“Creating Value for Customers and Companies in a Changing World”

15th Annual Conference of the Global Sales Science Institute

June 8-11, 2022 in Frankfurt am Main, Germany


We cordially invite you to the 15th Annual Conference of the Global Sales Science Institute. It is a unique gathering of international scholars and practitioners interested in sharing and advancing cutting edge professional selling and sales management practices, research, and education.

After two years of online conferencing, the GSSI 2022 Anual Conference will be held again in person in Frankfurt, Germany, and will be co-hosted by Hof University of Applied Sciences, Germany, Technische Hochschule Mittelhessen, Germany, and the University of Toledo, USA.


Conference Topic & Call for Papers

The GSSI 2022 Annual Conference will convene on “Creating Value for Customers and Companies in a Changing World”. In the pursuit of sales excellence and profitability, companies and their salesforces must adapt to the new realities of the COVID-19 pandemic, political changes, environmental crises and rapid technological advancements. The 2022 GSSI Conference will focus on how salesforces can successfully navigate such a dynamic world to create value for both their customers and their own companies. For more details, please see the Call-for-Papers..


Besides the traditional competitive paper sessions, the conference is going to host various special sessions: * Sales Technologies (Text & Special Session Host tbd.) * Sales & Finance (Text & Special Session Host tbd.) * Sales Education (Text & Special Session Host tbd.) * Doctoral Student Sales Research Program (Text & Special Session Host tbd.)


We are also proud to announce our collaboration with the Journal of Business and Industrial MarketingThe conference hosts will publish a Special Issue on the conference topic. The Call-for-Papers for the Special Issue will be out by May 2022 and the submission window will then be open until Sep30, 2022.


Conference Fee & Registration

The conference fee for regular conference participants will be at € 590. For “early birds” the costs are at € 490,- (until Mar31, 2022). 

(Doctoral) Students will be charged with a fixed amount of € 450. In case of a successful paper submission, the Sales Education Foundation will waive the conference fees for up to 10 Doctoral Students. Up to 5 Doctoral students, who are planning to just participate, will get a € 200 stipend.


Conference Venue & Accomodation Our conference will be held at the Mövenpick Hotel Frankfurt City, Germany. It is a 4 star luxury hotel located in the city centre of Frankfurt with easy access to the charming old city of Frankfurt. The hotel is located just 11km from Frankfurt International Airport and only 1.2 km from Frankfurt Main Station. If you plan using public transport, the hotel’s station is “Festhalle/Messe”.

We will convene in a separated meeting area of the hotel, so that all hygene requirements and standards can be complied with. For all conference participants it will be mandatory to proof that they are fully vaccinated or fully recovered (both certificates should not be older than 6 months).

The Mövenpick Hotel Frankfurt City has also 288 contemporary hotel rooms and suites available. We therefore recommend staying at our conference venue and enjoying the cosy atmosphere of convening and residing. Hotel guests also have free access to the hotel fitness facilities.

For those staying at the Mövenpick Hotel Frankfurt City, we arranged special rates: The costs per person per night for a Classic Room (incl. breakfast) is € 155. In case of a double occupancy of the room the hotel charges € 20 extra. The booking code for these special rates is “GSSI 2022”.


Additional program
In the evenings of the conference we are planning additional program: A buffet on Wednesday after the registration, a special event in the city of Frankfurt on Thursday as well as an Official Dinner on Friday. The additional costs for all three evening events will be at € 200 per conference participant and € 100 per additional person.

If you still have any questions regarding the conference organization, please do not hesitate to ask and contact Aya Hamze (gssi2022@hof-university.de).

Looking forward to meeting you in Frankfurt!

Your Conference Hosts